Very few people are giving the necessary time and thought to choosing a niche before they go ahead and start creating a website. Often we’re so keen to jump in and to start creating content/designing a website, that we don’t even consider the importance of getting the niche right. What’s more, many people don’t realize just how many options they have when it comes to choosing a niche. Niches include fitness, making money online, dating and travel… right? The reality is that there are countless options when it comes to choosing a niche and there’s nothing to stop you even from building your own. What’s more, choosing a more original niche can help you to increase your growth dramatically and to earn a lot more money more quickly. Your choice of niche doesn’t just affect the content you’ll be writing. It also affects:
- The design of your website
- The demographic you’ll be writing for (and their disposable income or lack-thereof!)
- The type of discussions you’ll have in your comments section/on your forum
- The options available for monetization
- And more!
So think about this decision and think hard before you go ahead and start pouring your heart and soul into your new blog. Use the advice here to ensure you completely grasp how to pick a niche and to thrive in it. The biggest and most popular niches are, on the whole, fitness, making money and dating.
What Makes a Great Niche?
So what is it that makes these three topics such great niches? Well, can you see what all three of them have in common? All three are on topics that have a universal appeal and that literally everyone can enjoy. All of us have relationships, most of us want more money and most of us want to be fitter. Thus by choosing these topics, you ensure that your target audience is not at all going to be a limiting factor. What’s more, you give yourself lots to write about and you give yourself easy ways to motivate your audience – by telling them how you can improve their lives with more money or better sex. That’s what makes these three such great niches. But there is also something that makes all three subpar. What’s that? It’s the fact that they all have a huge amount of competition and are arguably overcrowded. That is to say that if you create a blog on fitness, dating or making money, you’ll be going up against thousands of other established blogs and websites and it will be rather difficult to stand out.
So in the perfect world, you’d be able to find a niche with a big audience and a broad, very strong appeal, but that didn’t yet have much competition. This is actually what the term ‘niche’ means in a business sense: it means a gap in the market that you can exploit. As we mentioned, the niche that you select is also going to have a broad impact on the details of your business and of your website. One way that this is true is in the way it impacts on your demographic – some niches will have loyal audiences with lots of disposable income and that’s also what you ideally want. But the most important factor of all for your niche? That would be that it appeals to you and that you find it interesting.
When you choose your niche, you will effectively be sealing your fate in regards to the type of content you’ll be researching and writing about on a daily basis. If you don’t find your topic interesting, then this means you’re going to be forced to write large amounts on a subject you find dull. This means your day-to-day life is quickly going to become very dull and you’ll be far more likely to just give up if you don’t see immediate success. What’s more, choosing a topic you enjoy means you’ll be able to come up with new subjects and that your enthusiasm will likely come across in your writing. The Niches You Hadn’t Thought Of.
To recap then, the main criteria for your niche choice are as follows:
- Large audience and broad appeal
- Low amount of competition
- Dedicated audience with disposable income
- A topic that you find interesting
Too many people though will focus only on the first factor here and will thus aim to create a site in one of the biggest niches, regardless of where their own interests lie and without thinking about how they’re going to stand out against the competition. The result is that they make a website in an overcrowded niche that can’t compete with the major players and no one takes any notice. Four months later, they get bored and give up. But you might have noticed a small problem here… No niche that meets all these criteria is likely to exist! If there was one subject that was fascinating, that had a very loyal fan base and that appealed to everyone – everyone would already be writing on it and it would be too saturated. So what do you do instead? Simple: you start thinking outside of the box and come up with a niche idea that maybe wasn’t the first to spring to mind. And to do that you will likely sidestep the obvious by putting your own spin on an already-popular topic.
Alternatively, you can get more specific or you can get more broad and find your niche that way. So one way you might do this is to take a niche that is popular but perhaps over-saturated and then hone in on a specific segment of your audience.
Take fitness for instance, you could target this at a number of very specific groups including:
- The over 50s
- Stay-at-home Moms and Dads
- And more!
Many of these have already been done successful – for instance ‘Nerd Fitness’ is one of the most popular blogs out there. Alternatively, you can hone in on a specific aspect of fitness or on a specific area of interest.
So for instance, this might mean focussing on:
- High-Intensity Interval Training
- Marathon Training
These all have the same broad appeal as fitness and the same attractiveness but they have the advantage of being more targeted allowing you to use more precise marketing methods. You could even go more specific than this: how about a website focussing entirely on getting bigger calves? This is a bugbear for many athletes and lifters and an eBook on the subject would nicely target a very specific problem (a big advantage from a marketing/sales point of view). Going With What You Know Another way to identify a niche that you can operate in is to focus on what you’re really good at or what you know a lot about. Normally this will mean choosing a hobby or interest – but what if you don’t have a particular hobby or interest that has enough demand? Then consider what else you know and can write about. Hopefully, you’re starting to realize by now that not every niche has to be a ‘traditional’ niche in the usual sense. Smaller niches actually have a lot going for them and especially if you find ways to broaden their appeal (see below). So if you’re not a fitness guru, you can just as easily create a fan site for instance which will give you access to a massively committed community. One of the best types of fan site of all? Sports teams! People go crazy for their favorite sports team so you can get some loyal followers by providing content on the team they love. Another option is to think about your career. What content could you deliver for other people who do your job? And if you don’t already know enough about any topic, then how about creating a site where you learn along with your audience?
Creating Entirely New Niches
If you still haven’t found a niche that meets your requirements yet or that you feel you can write authoritatively on, then it may be that no ideal niche exists for you. But don’t be alarmed, there’s still hope! All you have to do in this case is to create your own niche that you can specialize in. One way to do this is by using the exact opposite tact to the one we just discussed: instead of getting more specific with your niche, you instead get broader and start covering a larger range of topics.
The simplest way to do this? Simply combine more than one niche into something new. For instance:
- Fitness + Entrepreneurial Lifestyle
- Making Money + Writing
- Martial Arts + Free Running
- Style + Dating
- Your Sports Team + Your Local Area
- Popular Culture + Drawing
This way, you can combine two types of niche to get the benefits of both of them. For instance, take a big broad niche and then combine it with something more specific and you can appeal to a large audience while also having a specific market to sell to. This gives you more to write about too and makes your content more unique and more memorable. You can even go further than this and combine multiple niches as long as you have a strong theme or brand tying them together. One of the very best examples of this at the moment is a website called ‘The Art of Manliness’. As you can imagine, this site is all about what it means to be a man – a strong topic that also straddles many others. Niches that are covered within this brand new niche include: fitness, entrepreneurialism, style, manners, history, sports, smoking and more!
Monetizing Your Niche and Creating Your Business Model
The most important thing when choosing your niche is to ensure that it can make money and provide you with the kind of income you’re looking for. The only way to be sure of this is to look at other blogs in the same niche and to come up with a business model that you’re sure will work right at the very start. Your niche and your business model should be intricately linked and should be mapped out from day one.
The best business model that relies on conquering a specific niche is this:
- Choose your niche and create unique content
- Find your ‘route to market’ – i.e. a community, a magazine, or a forum where you can promote your site and content. Even if your niche is very competitive, your objective here is to find a route to market that isn’t overcrowded.
- Create a product that answers a specific problem and helps people from that community to improve their lives somehow.
I think you get the idea now go get your niche and we will work together to conquer it. Please do not get the idea that you cannot change are modify your niche mid fight, you can. So do not become paralyzed by indecision.